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GEOX (footware) has used different types of IP to differentiate and protect its brand and innovation. GEOX, founder, Mario Moretti Polegato chose the “GEOX” name to identify his products and registered the trademark internationally. The GEOX brand name is a combination of the Greek word "geo" (the earth) and "x", symbolising technology. GEOX products unify patented innovation with comfort and a style in line with the latest fashion trends. Learn more.