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The McLoughlins, founders of MakMarine (industrial engineering) spent five years and £160,000 of their own resources developing the c-fury (small power boat). Having IP protection in place builds investor confidence, and gives MakMarine the security to build their new brand for international markets. In negotiations with Yamaha, MakMarine’s patents, trademarks and industrial designs were taken as a sign that they were serious about their invention. As a result, MakMarine is now an OEM customer of Yamaha and a close partnership is developing. Read the case study.