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Mandy Haberman, Founder and Creative Director of Haberman Products Ltd. (feeding cups) buoyed by the commercial success of her patented cups, and understanding the importance of design, produced a new redesigned range of cups in translucent colors. "You can have the greatest technology in the world but unless it catches the eye of consumers, they won’t pick it up off the shelf" said Mandy. Learn how Haberman Products strategically uses all IP rights. Read more here.