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"IP has been the backbone of my business for over 35 years." Mandy Haberman, Founder and Creative Director of Haberman Products Ltd. Mandy Haberman and the Anywayup cup have achieved great success over the last 30 years, with over 42 million products using her patented technology sold globally each year. Read how she strategically uses trademarks, patents and designs in this case study: wipo.int/ipadvantage/en/details.jsp?id=903.