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Mandy Haberman of award winning Haberman Products Ltd. (feeding cups) held out a trademark registration strategy which goes along with her market and product line expansion; starting from national trademarks to regional and international ones, from one or two Nice classes to the double and from word marks to a 3D shape mark for her bottles. Although building consumer trust in her brand took time, Haberman took advantage of IPRs to ensure all significant markets were covered as she expanded her business. Learn how she did it.